Rush videos to show potential new memebers.

[Flying Tiger]

So I have viewed dozens of rush videos from fraternities and sororities and am trying to look for any patterns to see what techniques are being used to recruit. I have not advertising or marketing experience so this whole thing about recruitment videos is new to me.

I have noticed gernally that fraternity rush videos focus on their parties, outings, socials, and a major emphasis on their activities with girls such a lil sis programs or exchanges with sororities. There are many photos of the bros partying with the girls.

It seems that sororities focus much more on the "sisterhood" and "bonding" as opposed to partying. They also show more photos of community service and philantropy events.

Any thoughts on this or what a good recruitment technique. At my school recruitment is tough because students have a general negative feeling toward greek orgs so recruitment must be top notch.