Make sure that every brother is involved in another extracurricular activity. This is the easiest way to meet people and get your letters out and about. Hall council/RA are great as they give you tons of access to freshmen.
I agree with tld221 in getting things straight in your own house before you reach out to a sorority. If there's a sorority where a lot of their members know your members already though, that's a different story.
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It is all 33girl's fault. ~DrPhil
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