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The owner of Victoria's Secret is Leslie Wexner. Leslie is a dude. Leslie bought the VS concept from another dude named Roy Raymond. The original concept had nothing to do with angels - that is relatively recent and I'm sure has more to do with angels being more around the culture in general than anything with Pi Beta Phi.
Phi Beta Pink is definitely a play on Phi Beta Kappa - the only "Greek" organization that a lot of people recognize by name. It has nothing to do with Gamma Phi Beta. As to a Pi Phi "creating" it, this is a huge corporation with many levels of structure. It's likely that any idea anyone had, "lead designer" or not, was tweaked hundreds of times before it made it into the stores.
The whole Pink line IMO is made to appeal to tweens thru high schoolers, anyway, not college age girls.
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It is all 33girl's fault. ~DrPhil
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