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With sororities, the grandmother would send a letter introducing the girl going through to chapter. (I think most groups even have a form for it.) Do you all not do that?
Sorority rush seems a lot more paper-based and bureaucratic generally so it's not really surprising that you guys wouldn't, but in this area it saves the person rushing the problem of how much to hype the connection since you could be sure that the chapter knew it without having to drop the info into the conversation with the right people.
It also might be a way to get the guy's name to the chapter early enough that they could invite him to summer rush events. Would the guy look bad if his grandfather sent such a letter?
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