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Because AI is NOT the same thing as collegiate recruitment.
For most sororities AI is reserved for women who members believe hold the ideals of their sisterhood, women who are not members and contribute time and resources to the sorority/sorority's cause (for example, there is a thread here about a woman who advised a local college chapter and was not a member, or mothers of members who contribute,etc), are outstanding community leaders, etc.
In other words, it is something a group does to honor a specific person.
Many women (feel free to read the threads here) did not rush... or rush and got cut... or whatever... and 30 years later, they are trying to fulfill this college dream of theirs to be in a sorority and use AI as a backdoor to join one. For many sororities it is simply not appropriate for random people to contact them to see if they have AI, and how does it work, and how can I join, etc.
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