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You want a desktop publishing program. There are quite a few of them that work with Macs - InDesign, Quark Xpress, PageMaker (though PageMaker isn't used much anymore having been replaced with InDesign.) You can get by with Word but it's more confusing/time consuming. Unfortunately, programs such as InDesign or Quark are $$$.
What is your booklet for? Are you printing it yourself, having a place like Kinkos print and assemble it for you or having a commercial printer print it? That can also make a difference in what program you use.
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It's gonna be a hootenanny.
Or maybe a jamboree.
Or possibly even a shindig or lollapalooza.
Perhaps it'll be a hootshinpaloozaree. I don't know.
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