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We had this problem at my school. By the time I had graduated, our chapter was closing.
I think part of the problem for us was that as a state school, we had many people who commuted, and therefore, were not readily available to attend events. Meeting attendance became scarcer and scarcer. The other issue, is that as a Service organization, we were viewed differently than other GLOs. We did not throw parties, and were sometimes labled "goody-goodies".
I don't have any real advice for you, except that enthusiasm can be very infectious. Wearing letters, having events and lots of advertising for them, attending campus events in the name of Gamma Sig, all goes a long way. Leadership and participation in student organizations can also increase awareness and commitment.
Many times, people do not see the benefits of their actions until much later. I graduated 10 years ago, and I am just realizing how important Gamma Sig was to me, not in the "being in a sorority" aspect, but in the purpose that our Sisterhood served. We helped so many people in so many ways, and I value those experiences. We created bonds through our actions, not through popularity or "coolness".
I hope that you find some better answers out there. Holding people to their commitments in any aspect is difficult. Doing so in the name of Service is even more difficult.
UIS
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