Text Messaging Your Order Gets You Your Food Faster

[CrimsonTide4]

I saw this segment on Good Morning America this morning. Intriguing. I called in my order for dinner last night as I drove home. But I doubt I would text a message for coffee (if I drank it).

http://abcnews.go.com/Technology/sto...=1&ad=homepage

Excerpt:


Sept. 20, 2006 — It used to be your mother told you butting in line was not polite.

Now a growing number of soccer moms and other adults on the run have found a hi-tech way to jump to the head of the line.

Using their cell phones, they're now texting their orders to fast-food restaurants to buy what they would typically have to wait in line to purchase.

So now, for example, when they arrive at their neighborhood Dunkin' Donuts, their coffee is waiting for them, not the other way around.

Monica Schaffer, of Diversified Media Design, promotes Gomobo.com, the company that makes this happen. Not surprisingly, she uses the technology herself.

"It is such a time saver," Schaffer said. "One push and send and it's gone. And I can walk to Dunkin' Donuts and pick it up. It's a no-brainer."

Here's the time-consuming part.

Customers have to first sign up at Gomobo.com. They give their credit card number and they enter their favorite choices at say, participating Subway shops or Dunkin' Donuts locations.

Once they enter that information, they're ready to go. They simply text message the franchise directly, enter a code and the business transaction takes place over the cell phone. And your fast food is ready faster than you can get there.

"The real advantage is that both ordering and payment are done in one text message," said Noah Glass, the 25-year-old founder of Gomobo.com. "And with one button, the business sends a text message back with the exact time the order will be ready. The customer knows exactly when to show up."

Is this something you would sign up for?