A Brand Called TKE

[GHegemon]

Fraters,
As you can gather by the screen name, I'm the Grand Hegemon. I've been actively trying to develop with the Grand Council several programs that I have coined "A Brand Called TKE". I am trying to develop multiple ideas and programs that chapters can use in conjunction with the International Headquarters. I've been involved with marketing for years and believe TKE is structured like a franchise system. Similar to a Starbucks or McDonalds or even a Rotary Club. Our Brand is TKE and it was created in 1899. But different schools have different needs and some chapters have different road blocks to succeed. I'm working on creating multiple content that could be pushed down from the HQ website where chapters could pick and choose what they would want or need. This could include personal brochures, chapter business cards, chapter postcards,recruitment letters,etc. I realize that to do this the website at HQ needs to be improved. This also could include podcasts, etc.
I'm going to present my first branding report to the GC in late July. Until then, I'd love to get some suggestions from the field. What sort of things do you guys need to develop your brand and would like the International Headquarters to coordinate? What would be the interest for us to approach a web hosting company to develop websites for all of the chapters that don't have a webmaster to do it themselves?