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Also, when you do either the hard copy mailing or e-mail, work up a short questionnaire and get some feedback on what alums are doing. Anyone recently married? Retired? Changing jobs? Moving? Vacationing in a special place? Any pledge class reunions?
Alums love to read/hear what is going on with their sisters from years past. And you can have a special section in your newsletter just for this purpose. "Sisters on the Move" or "This 'n That" or something clever.
The fraternity I advise does this, and we have TONS of graduates who reply with what is going on with them, send photos of them with grandkids, on vacation worldwide, etc.
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