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Certain stores use lower #s for bigger clothes because people will think "Oh, I like being a size 2" when they're really a 4 or 6 and they'll continue using that brand.
Usually, if a store's small is too small on me, then their clothes run too small. I'm only 5'3" and I'm slim from years of running and ballet, so when I tried on the only decent looking sweater in Abercrombie one day - size medium - and it was too small, I knew that me and that store were never meant to be.
I think shoe sizes are awful too. Oh gosh, I can't even think about it right now!
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