Does the school do any Open House nights in major cities where you recruit students? UCF had a team of students and faculty that traveled to Miami, Ft. Lauderdale, Tampa, Jax, etc., throughout the year to make presentations about the school and answer questions for parents and prospective students. This forum was a great time to pitch student life and Greek Life.
Mailings sent to parents help-- personalization "Dear Mr. Smith" are better than "Dear Parent of Future Student"-- it costs a little more but it works. With such a high quantity of mail, you'll want to auto pen a signature onto such a letter in blue, of course.
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