By Lisa Snedeker
Mar 26, 2008
Six weeks before the other networks hold their upfront presentations, NBC will roll out its new schedule for advertisers as part of its new 52-week scheduling plan.
The network said yesterday that it will hold a presentation one week from today, next Wednesday, to unveil not just its fall slate but also its plan for fresh midseason and summer programming.
This is a dramatic departure for a broadcast network. Typically, the networks put on elaborate presentations to media buyers in mid-May, leading into the buying frenzy that's the upfront market, when three-fourths of ad inventory is sold for the coming year.
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