NBC's upfront hoopla-Sets next week for its primetime lineup presentation
 

By Lisa Snedeker
Mar 26, 2008


Six weeks before the other networks hold their upfront presentations, NBC will roll out its new schedule for advertisers as part of its new 52-week scheduling plan.

The network said yesterday that it will hold a presentation one week from today, next Wednesday, to unveil not just its fall slate but also its plan for fresh midseason and summer programming.
This is a dramatic departure for a broadcast network. Typically, the networks put on elaborate presentations to media buyers in mid-May, leading into the buying frenzy that's the upfront market, when three-fourths of ad inventory is sold for the coming year.
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