NPC launches sororityIQ.com site

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INDIANAPOLIS—The National Panhellenic Conference launched the second in a series of Web sites to better inform students and parents about the “real” sorority experience.

www.SororityIQ.com is a sister site to TheSororityLife.com, which launched in November. The online project is planned through the end of 2009.
“Our next evolution Web sites are better geared to telling parents and even high school students about the real facts,” said Julie Cain Burkhard, chairman of the NPC based in Indianapolis. “The goal is to crack the stereotypes and push out the truth.”

Much like TheSororityLife.com Web site, the newest resource-rich site will evolve into a more interactive tool for others to use and share—including posting comments, subscribing to new and timely e-newsletters that both parents and students should find valuable, and creating the most trusted online source for accurate information.

Visitors are also invited to take a quick online quiz to get more accurate information.

“As parents shop online for colleges along with their children, we want to be front and center as a resource—and as a myth buster,” said Burkhard.
The opportunity to work online also gives the NPC the flexibility to adapt to the changing needs of students, many who rely on instant messaging, texting, shared video and social networking sites, to stay in touch and on top of the news.

“NPC will have a strong presence online with a quicker way to reach our target audiences,” she said.

The first two phases of the project, completed by MediaSauce in Carmel, Ind., will eventually include three new sites that will include information and interactive capabilities for parents, alumnae and unaffiliated women who are looking for specific information about sorority life.