My daughter is a new member of Alpha Gam at the University of Central Oklahoma. Anyway, her younger sister and I have never been so squirrel conscious! We have a large population of them in our neighborhood and we drive a lot more carefully down the street so we don't hit any. We scream "There's an Alpha Gam!" when we see one. The other day we saw a baby and screamed "There's a pledge!" Before they were just squirrels.... now they have significance.