Hey All,
I'm the membership recruitment chair of my chapter, and in the fall, we'll be hosting informal recruitment as we do every year. Our campus is Panhellenic fully structured recruitment in the Spring; however, our chapter is under total and will be recruiting unaffiliated sophomore and junior women in the fall. I believe next year we will be the only chapter on our campus conducting informal recruitment in the fall.
In the past, we have held a week or two of themed open parties; however, we've had problems with encouraging girls to come out to our events (most unaffiliated women who are interested in joining a sorority prefer to wait and go through formal recruitment; I think girls are also wary of the process because we're the only chapter recruiting at this time) and also problems with retention between events (encouraging them to come back once they come to one).
I'm interested in hearing from anyone who has experience with informal/continuous recruitment and can share what your chapter has done that might help these issues. I'm also interested in hearing themes for informal recruitment events as ours are getting a little old!
Thanks so much!
Jo