Hi Tom,
I've just read your post and had a look at the site. I think that the website does a pretty good job of explaining the project and it's costs. I agree with UMgirl that it'd be nice to see some personal information on the House Corp members.
Also, I thought that the transcripts of the speeches were good; but, in a way, they lack "oomph" 'cause they're like reading in the third person. In other words, if I was an alum who just happend to visit the website, the words of the speeches are written in a way that it sounds like they only apply to people who were listening that day at the dinner. Perhaps you could have the man in charge (or anyone really) write a personal appeal directly to the readers?
Or, maybe you can ask alums contribute stories about their days in LXA and some stories about the goodtimes had in the house itself. The reason being that maybe reading about all the great times will help stir up some passion for the rebuilding project. Or maybe it's just too girly of an idea.
......Kelly