I am currently in the process of arranging the preference ceremony for formal fall recruitment for my chapter, and I am having a lot of problems making it personal. Our chapter (Alpha Gamma Delta) has always used typical preference ceremonies that basically just tell potential new members what our values are, what we get out of the experience, and how new members are valuable, but I don't think our preference either helps us get women or loses us women. It's just kind of...blah.
I have heard of chapters doing things like writing letters to rush crushes, etc., but I don't really know how it works. Can anyone expand on this idea or give me ideas to make our preference more unique and memorable for new women? I would greatly appreciate it.