"Jordan"
With backing from his friends at Nike, the king of endorsements will join the ranks of Oprah, by putting his energy into his new magazine, "Jordan."
Hearst Magazines will publish and distribute "Jordan," which is described as an "aspirational" lifestyle magazine for the 16 to 21 year-old set. No news on when the new glossy will hit newsstands or whether or not Jordan, like Oprah, will appear on every cover.
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