It doesn't hurt to say something like "we are making a real effort this year to get more involved with alumnae and keep them in the loop." State it, then move on.
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Originally Posted by AnchorAlumna
E-mail is fine EXCEPT...if your chapter is several decades old. The older the alum, the less likely they'll have e-mail or even check it more than once a month. At least once a year, send an actual paper mailing. I would suggest either right after recruitment or right before your Founders Day. It could be a postcard! At least snail mail the women who don't have e-mail.
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COMPLETELY agree on this. Also, if you want alums to get in contact with you, put a note in your college's alumni magazine. Many people keep their address current with the school but not their GLO.