Quote:
Originally Posted by KiteChick
As an advisor, here is my 2 cents, for whatever it is worth. You do need to address the apathy of members. Not in a punishment way, but come up with a way to present members why it is important to be at total, how it benefits the chapter (every member), the future of the chapter and the overall experience of membership. If you can get buy in from actives and get them excited about sharing their membership experience with PNM's, that message will help get PNM's excited about joining.
I would check with your district officers related to recruitment. See if there are any other chapters that maybe have been in a similar situation that they can get you in touch with and what they did to grow.
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This is good advice, but I also think it is demoralizing to say "We have to get to total" if the chapter can see that isn't a realistic goal. "We have to pledge five more women this semester" or something like that may be much easier for women to swallow. Chapter turn-arounds don't happen all at once, and as someone mentioned upthread, retention is also an issue. Beating women over the heads all the time about how they aren't doing enough is not a way to keep members happy and engaged.
I know KSUViolet has mentioned before how Sigma tries to set realistic goals for chapter growth each year, and I wish all of our orgs would follow their lead on this one.