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This was years ago, but we did a Dr. Seuss theme. The panhellenic shirts were "Oh the places you'll go" and each pi chi group was called a different Dr. Seuss charecter.
The year I went through it was something about the colors of the rainbow and all together it makes something beautiful. Really, after the first day it did not matter at all that I was in the blue group.
They also did a football theme, which failed miserably. Of course, the head of Greek Life at the time was a guy.
My former campus has since gotten away from recruitment themes.
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