Quote:
Originally Posted by knight_shadow
I guess they're attempting to change some of it, but after the Song fiasco, they've been hesitant to alter it too much more. So, essentially, they're reaching out to a group that 1) doesn't use their services and 2) won't use their services because it's not a good fit for their demographic [this ties in to your question below, and I'll try to find some sources later on].
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That's fair - I guess I'm slightly more optimistic about the "
won't use" portion, but I'm far from an expert.
The term "value-added" is basically on par with "synergy" in terms of b-school bullshit at this point, I realize, but it does seem like a very small investment for a large potential value payoff - even if it really doesn't "work" on a large scale.