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Originally Posted by KSig RC
This appears to be an attempt to change their business model, or at least parts of it, no?
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I guess they're attempting to change some of it, but after the Song fiasco, they've been hesitant to alter it too much more. So, essentially, they're reaching out to a group that 1) doesn't use their services and 2) won't use their services because it's not a good fit for their demographic [this ties in to your question below, and I'll try to find some sources later on].
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Any stats on this? I'm curious - I just don't agree with your definition of "real" here, and think it's more an impression than fact.
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I'm sure I can dig them up, but I'm at work, so won't happen right now.