The apology was probably presented as well as possible. There's always going to be a scripted element to these types of events, but I can't really complain about the way he made the statement. I don't agree with what he did, but at this point he had interests to protect and he acted accordingly. I have no idea if he was sincere, but then again that's something between him and his family.
If I were his PR/crisis management team, I would have been very pleased with how it went today. I'd be interested to hear from the PR practitioners on the board, as I know there are at least a couple who are experienced in the industry.
One interesting aspect, at least for me as a former journalist, was the fact that a number of sportswriters boycotted the event because of the "invite only" aspect. To be honest, I'm not sure what I would have done if I were in their position, although it likely would have been whatever my editor wanted for me to do.
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Originally Posted by DrPhil
I hate that they halted reality to show us that stupid announcement. How about not every cares and I would rather watch The View? How about WAIT FOR REAL GROUNDBREAKING news and events before you interrupt regular scheduled programs. For Tiger Woods? SRSLY? ORLY?
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They interrupted it because it would get ratings - the number of usual viewers who were driven away was outweighed by the number of people who tuned in just to watch the announcement.
You can call it a symptom of a celebrity-obsessed culture, but I completely understand why they did it.
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Originally Posted by KSUViolet06
Why is this news?
High profile men cheat on their wives everyday.
They don't get CNN press conferences and/or make public apologies for it.
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It's news because it's Tiger Woods. He's one of the most famous athletes in the world, and there's a lot of curiosity about the situation. Whether we liked it or not, we're discussing it on a message board.
For those of us who don't care, we don't have a whole lot we can do other than telling friends that this stuff really isn't that important.