Quote:
Originally Posted by MysticCat
They clearly want to be the fratty Abercrombie and Fitch.
(And I'm old enough to remember when Abercrombie and Fitch was fratty . . . er, um . . . preppy.)
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Me too. It's strange to me that the Limited bought that particular brand if today's Abercrombie is what they wanted to make of it.
But maybe we were in the height of the J.Crew and Gap era so they wanted to use the preppy associations at the time.
ETA: it's an interesting corporate history, I think:
http://en.wikipedia.org/wiki/Abercrombie_and_Fitch