The dollar theater is more popular than the regular theaters around here.
I love the dollar theater because most movies aren't MUST SEES to me. The dollar theater is about 1.50 per ticket and it basically looks and operates like the other theaters.
When a really good horror or comic book-themed movie (or Sex In the City) comes out that I must see when it comes out, I'll spend the extra bucks. Other than that, dollar me up!