Quote:
Originally Posted by SWTXBelle
I think what we are talking about here is "branding" aka "taglines".
Personally, I like our old "Love.Labor.Learning.Loyalty" - essentially our creed summed up in 4 words.
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I don't believe "Love. Labor. Learning. Loyalty." was ever an official tagline. It is just a shortening of our creed, and the sorority still refers to it all the time...it's not going anywhere. But I'm with you that I would've preferred it to our new official tagline of "Connect. Impact. Shine." The beauty of taglines, though, is that they're supposed to evolve and change with the times, unlike our mottos. So if we don't like the current one, we don't have to worry that it's permanent.
