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I think what we are talking about here is "branding" aka "taglines".
Personally, I like our old "Love.Labor.Learning.Loyalty" - essentially our creed summed up in 4 words.
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Gamma Phi Beta
Courtesy is owed, respect is earned, love is given.
Proud daughter AND mother of a Gamma Phi. 3 generations of love, labor, learning and loyalty.
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