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I've got a positive PR item! I love how ZTA has their letters on all of the Race for the Cure Shirts (at least around here). I know it is their philanthropy and everything, but it is great PR as well.
At the last Race, I remember several people wondering what ZTA was, and when I told them it was a sorority they were impressed that they were so involved with the Race. It not only made ZTA look great, but it put all sororities in a more positive light (the race was in April and that was around the time the whole DZ/DePauw thing was blowing up).
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