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Originally Posted by GeekyPenguin
...I have the Venetian Link neckalce and bracelet but I rarely wear them these days because I was seeing little (think pre-teen) girls in them. 
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Which is exactly why Tiffany jacked up the prices. The article basicly went on to say that the investors an the company want to woo back the higher paying clientel that Tiffany has a (long time) relationship with (brand loyalty), not the fly-by-night-sweet-sixteen-here-today-forgotten-tomorrow crowd. When something becomes trendy and everyone has it, it loses it's "special" value. Burberry is a classic example of this. A woman in the article remarked that when she had gone to a Tiffany store to get a gift for her teen daughter, the store was crowded like Macys. What was the point of her being there in that atmosphere when she could go to a store like Macys for that. Someone else in the article said that they didnt wear their Tiffany jewerly piece anymore because "everyone has it".
posted by Kilarney Rose
Quote:
Small Southeastern College junior Intern #2, a member of XYZ sorority, agrees. "Seriously, nobody I know wears that stuff anymore. Everyone had (Tiffany silver jewelry) my senior year of high school, but that was a long time ago."
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And that's the attitude that Tiffany's feels will hurt them in the long run.