Sorority came, wore red, and shopped with a fever at Macy's
Philadelphia Business Journal - August 4, 2006
When the convention of the Delta Sigma Theta Sorority came to town, people took notice.
For one thing, with 16,000 attendees dressed in red attire, they could be spotted throughout Philadelphia from July 31 to Aug. 3.
Macy's also took notice.
The department store, which opened in the former Lord & Taylor store on Aug. 2, arranged a special private opening just for the Deltas on July 29.
In four hours, some 5,000 Deltas scouted the aisles and scoured the racks. In the shoe department alone, they spent $40,000. In total, they spent $150,000.
Macy's responded by extending the private access two more days.
Overall, the Delta Sigma Theta annual meeting had a $20 million economic impact on Philadelphia, according to the Philadelphia Convention & Visitors Bureau.
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