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Originally Posted by Beryana
I'm really confused at how your post relates to mine! If you understanding marketing, you understand what I am saying and how recruitment at its basic level works. You still have to have standards (based on grades, activities, etc). Your target market is those that meet or exceed those standards.
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That's a very ephemeral thing to refer to as a "target market." Not to mention pretty huge!!
The rest of your post is so confusing as far as to how it relates to sorority rush I honestly don't have an idea where to begin. I THINK you're talking about informal rush or the 5 step method (which my chapter was doing before it was even called that) but I really can't be sure at this point.