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Originally Posted by valkyrie
My choice would depend on what type of customer you're trying to attract. With a name like "The Vulcan Forge," my guess would be that you want to appeal to a Ren Faire/sci fi/D&D kind of person, and so I'd say 10 or 11 would be a good choice. Personally, and I don't think I'm your target consumer, I think 5 is cool as hell. It's kind of retro/stylish/simple/classic/beat/whatever. 7, 8, and 9 look too much like Van Halen.
I also disagree with shinerbock, because apparently that's my new hobby. Seriously, though, a logo can be more than enough in the fashion world -- see Louis Vuitton, Fendi, Kate Spade, etc.
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Haha! Actually the D&D-er's aren't our target audience (but you did give me something to think about...).
Our target will be male 25-35 (heck, older too!) who are scared to death of the typical jewelry store atmosphere. Right now we're only focusing on engagement rings that are heavy in the customization and light on cost. Why it's the Vulcan is do to the myth and also due to he does all his work in a homemade outdoor kiln, I don't know how else to describe it except for badass, heh.