In general, some of your questions concern me. It seems like you started the sorority, with very little understanding of what greek life is like, even though you were part of another organization. Your asking about taking letters, yet you've already chosen some. Your asking about elements of greek life, yet you've already created the group. I would suggest you think long and hard about why you decided to create another organization. I took a quick peak at your myspace page. While I am not suggesting that you hide your history with the previous organization, I don't think it is wise to describe/define yourselves as the ex-ABC girls. Talk about who you are and what you do. In personal conversations/rush/informationals, etc. maybe it comes up that you were formerly part of another group (and that other group doesn't necessarily have to be mentioned) but you will not create a separate identity by defining yourselves as the former ABC sisters. Also, if you're still deciding on thinks like symbols, that is fine, but I wouldn't recommend posting that information until it has been clearly determined (and it doesn't always even have to be posted). As far as some of the questions you asked in the op:
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Originally Posted by PiRhoPres
Can we take new letters after giving up our old ones in this new group?
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That is something that you need to check with the University and something that you will have to decide upon as a group to include in your constitution. I know that for NPC/NPHC/RPHC I don't think you can join another organization after having accepted membership (been initiated into) another organization. I don't know if the same goes for locals at RU.
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Originally Posted by PiRhoPres
What are some things we can do to get good publicity right off the bat?
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What is the mission/purpose of your group? My suggestion is to keep doing those things, and do them well, and your work will be recognized. As for direct advertising like flyering, etc. I have to recommend speaking with the University about this as well if you are not sure what their policy is on this. I remember that unrecognized groups are not allowed to advertise on campus. If you are, I would recommend flyering, seeing if you can get links from the student activities/greek life homepage, etc.
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Originally Posted by PiRhoPres
What is a good way to create a relationship with other greeks on campus with out looking like we're kissing up?
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Start from the ground up. Maybe you have friends in other organizations, speak to them about doing a mixer or community service event together. If not maybe start with organizations that have similar goals to yours. But if I remember correctly RU has clauses about holding events with non-recognized groups, so you may run into a tough time. But look into it and find out.
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Originally Posted by PiRhoPres
What are some things that are the prime elements of every greek organization? I'm pretty sure we have a good idea, but we don't want to miss anything.
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What is it that you think is/should be prime elements of greek life? Use those, you very may well "miss something" but you can't always be everything, if you know what I mean.