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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #1  
Old 08-11-2015, 02:58 PM
clemsongirl clemsongirl is offline
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Bama APhi video

Quote:
Originally Posted by Hartofsec View Post
How right you are.

A mom of a (graduated) Bama Alpha Phi brought this to my attention last night. I'm not sure what Bama Football or Kenyan Drake has to do with sisterhood, but that wasn't the part she objected to. Over 272K views already. Scroll through the comments -- UGH!

Alpha Phi at the University of Alabama Recruitment Video
Shot/Edited by:
Griffin Meyer: gtmeyer@hawaii.edu
Matt Malecki: mgmalecki@gmail.com
Music: Strangers (feat. Tove Lo) by Seven Lions & Myon & Shane 54

https://www.youtube.com/watch?v=kAaYnSvvt7I

.
This looks more or less like Arizona Alpha Phi's video: https://www.youtube.com/watch?v=syH29uAcnnY

I think this illustrates a big difference between sororities in the South and sororities out west-in the South, sororities want to highlight being beautiful, but in the West, sorority women highlight being hot. There's a big difference between the two, and I think the Alabama Alpha Phi video is a lot more towards the West Coast vibe than the other Alabama sorority videos I've seen.

EDIT: for whatever it's worth, this thread was created by a mod after moving it from a different forum where it was creating too much side chatter. I didn't start it on my own.

Last edited by clemsongirl; 08-12-2015 at 04:13 PM. Reason: disclaimer
  #2  
Old 08-11-2015, 03:04 PM
Hartofsec Hartofsec is offline
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Quote:
Originally Posted by 33girl View Post
I could say more, but I'll just say please tell me those all white outfits were for bid day and not for ritual.
Those are modest compared to the attire late in the video!

Doncha know all those views are from PNMs interested in sisterhood.
  #3  
Old 08-11-2015, 03:05 PM
Hartofsec Hartofsec is offline
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Quote:
Originally Posted by clemsongirl View Post
This looks more or less like Arizona Alpha Phi's video: https://www.youtube.com/watch?v=syH29uAcnnY
Dang it does! Except Bama upped the ante with lingerie and bikinis!
  #4  
Old 08-12-2015, 08:11 PM
Aphigal Aphigal is offline
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Quote:
Originally Posted by Hartofsec View Post
Dang it does! Except Bama upped the ante with lingerie and bikinis!
There is zero lingerie in this video and honestly that is not a fair nor accurate statement.

Yes the video is similar to AZ (maybe they meet AZ girls at a conference?? or looked on you tube to see other chapter's video's who knows) The video is also comparable to other groups at Alabama as many seems to have a similar vibe, dress, dancing, pool, intro view around the chapter house etc.

The chapter posted the video right around the same time as other chapters at Bama so they did not post it early to 'get ahead' simply it seems like the campus norm to post shortly before recruitment starts.

So why all the chatter and catty comments? Because the video went viral. That was not within the chapter's control. I don't think when they filmed it (which had to be last spring) they could not know that having an athlete who had a terrible injury in Dec. would cause such interest. Sports sites picked it up and off it went.

Bama recruitment will be over soon enough and perhaps everyone will find a new target to point the flame throwers at....
  #5  
Old 08-12-2015, 09:07 PM
Hartofsec Hartofsec is offline
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Quote:
Originally Posted by Aphigal View Post
There is zero lingerie in this video and honestly that is not a fair nor accurate statement.
You are right about lingerie -- I stand corrected. It is fair to say they did up the ante with significantly more bikini scenes and intentional booty shots (like the one going up the stairs, with the flag, snapping the ball, etc).

Quote:
Originally Posted by Aphigal View Post
The video is also comparable to other groups at Alabama as many seems to have a similar vibe, dress, dancing, pool, intro view around the chapter house etc.
Thankfully most chapters at Bama don't have a "recruitment" video on youtube.

Quote:
Originally Posted by Aphigal View Post
The chapter posted the video right around the same time as other chapters at Bama so they did not post it early to 'get ahead' simply it seems like the campus norm to post shortly before recruitment starts.
No one said they posted it early to "get ahead." Posting a video like this actually isn't "the campus norm."

Did you attend Bama?
  #6  
Old 08-11-2015, 03:10 PM
33girl 33girl is offline
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Quote:
Originally Posted by clemsongirl View Post
This looks more or less like Arizona Alpha Phi's video: https://www.youtube.com/watch?v=syH29uAcnnY

I think this illustrates a big difference between sororities in the South and sororities out west-in the South, sororities want to highlight being beautiful, but in the West, sorority women highlight being hot. There's a big difference between the two, and I think the Alabama Alpha Phi video is a lot more towards the West Coast vibe than the other Alabama sorority videos I've seen.
I just watched the Alabama Phi Mu one from last year and I see what you mean. They look like normal, pretty young girls enjoying each others company, not the Sports Illustrated swimsuit issue.
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Last edited by 33girl; 08-12-2015 at 05:37 PM.
  #7  
Old 08-11-2015, 03:45 PM
irishpipes irishpipes is offline
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Quote:
Originally Posted by clemsongirl View Post
This looks more or less like Arizona Alpha Phi's video: https://www.youtube.com/watch?v=syH29uAcnnY

I think this illustrates a big difference between sororities in the South and sororities out west-in the South, sororities want to highlight being beautiful, but in the West, sorority women highlight being hot. There's a big difference between the two, and I think the Alabama Alpha Phi video is a lot more towards the West Coast vibe than the other Alabama sorority videos I've seen.
Great observation. You are right - there is a BIG difference.
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  #8  
Old 08-11-2015, 10:52 PM
amIblue? amIblue? is offline
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Quote:
Originally Posted by clemsongirl View Post
This looks more or less like Arizona Alpha Phi's video: https://www.youtube.com/watch?v=syH29uAcnnY

I think this illustrates a big difference between sororities in the South and sororities out west-in the South, sororities want to highlight being beautiful, but in the West, sorority women highlight being hot. There's a big difference between the two, and I think the Alabama Alpha Phi video is a lot more towards the West Coast vibe than the other Alabama sorority videos I've seen.
You've hit the nail on the head. I wonder if this is one of the chapters that skews to a higher percentage of out of state students.
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  #9  
Old 08-11-2015, 11:00 PM
clemsongirl clemsongirl is offline
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Amusingly, there's a comment on Greekrank calling us "biddies" for comparing the two videos and saying we're jealous (of what? who knows!). For all those reading out there, I'm an active member in my sorority and I'm definitely not jealous

I think it is one of the more OOS chapters, especially considering that they're fairly new and those chapters usually take more OOS girls and that Alpha Phi is especially strong on the West Coast, so girls from there might be more inclined to join than a group they don't already know. Or I could be completely wrong! If anyone knows better I'd love to hear it.
  #10  
Old 08-11-2015, 11:12 PM
Loyally Kappa Loyally Kappa is offline
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Quote:
Originally Posted by Hartofsec View Post
How right you are.

A mom of a (graduated) Bama Alpha Phi brought this to my attention last night. I'm not sure what Bama Football or Kenyan Drake has to do with sisterhood, but that wasn't the part she objected to. Over 272K views already. Scroll through the comments -- UGH!

Alpha Phi at the University of Alabama Recruitment Video
Shot/Edited by:
Griffin Meyer: gtmeyer@hawaii.edu
Matt Malecki: mgmalecki@gmail.com
Music: Strangers (feat. Tove Lo) by Seven Lions & Myon & Shane 54

https://www.youtube.com/watch?v=kAaYnSvvt7I

.

That's a lot of Revlon #4 blonde hair dye. If this video had been presented to me in 1978, I would have dropped this sorority in a heartbeat.
  #11  
Old 08-11-2015, 11:57 PM
Football Fan Football Fan is offline
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Video

That video is featured on the SEC southern football site. The headline implies the Bama player is the "star" of the video.

It is on www.saturdaydownsouth.com .

Last edited by Football Fan; 08-12-2015 at 12:00 AM.
  #12  
Old 08-12-2015, 12:08 AM
Hartofsec Hartofsec is offline
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Quote:
Originally Posted by clemsongirl View Post
Amusingly, there's a comment on Greekrank calling us "biddies" for comparing the two videos and saying we're jealous (of what? who knows!). For all those reading out there, I'm an active member in my sorority and I'm definitely not jealous
lol, I don't think jealousy was what the ticked off mom biddy who passed this along was feeling. Among other things, she said at least the music kept viewers from hearing their brains rattle.

Gotta wonder what are they thinking. Why would any chapter (or any group of women) want to be "brand" themselves in such a stereotypical manner?

There is nothing in that long vid that is actually relevant to sorority membership. It is focused on recruiting dudes. Where is the oversight from their org? Wonder who approves the content and cost -- certainly a professional production of this scale was very expensive.

Quote:
Originally Posted by clemsongirl View Post
I think it is one of the more OOS chapters, especially considering that they're fairly new and those chapters usually take more OOS girls and that Alpha Phi is especially strong on the West Coast, so girls from there might be more inclined to join than a group they don't already know. Or I could be completely wrong! If anyone knows better I'd love to hear it.

Surely Malibu Barbie goes Daisy Duke is not what it takes to recruit PNMs on the West Coast and elsewhere. They should be offended. (Just venting -- not disagreeing with your comment)

Every sorority woman should be cringing IMO. Fox Sports:

Hot Alabama Sorority Enlists Kenyan Drake to Star In Recruitment Video

Last edited by Hartofsec; 08-12-2015 at 12:12 AM.
  #13  
Old 08-12-2015, 08:26 AM
carnation carnation is offline
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Sending best wishes to the AU PNMs! They get invitations in about an hour, I believe.
  #14  
Old 08-12-2015, 08:27 AM
KYKAT KYKAT is offline
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If the goal was to get lots of press they achieved it. My daughter, who is a high school senior, and oldest son, first year in college, were NOT impressed. I showed it to them to see the reaction of their generation and they both rolled their eyes and said no thanks.
  #15  
Old 08-12-2015, 01:12 PM
AnchorAlumna AnchorAlumna is offline
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Quote:
Originally Posted by Hartofsec View Post
Why would any chapter (or any group of women) want to be "brand" themselves in such a stereotypical manner?
To change their current "brand."
And it's working.
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