When I was a new member I was taught not to drink, smoke, or cuss in letters because it was "disrespectful". While I don't think it's disrespectful for those of age to drink responsibly in letters, most collegians are 18, 19, and 20. So I get it. A lot of them will drink illegally and in excess, so branding drinking in letters as "disrespectful" is another way to encourage members not to do it. I think campus culture has a lot to do with whether or not drinking in letters (or smoking/cursing) is acceptable or not. My greek system was small and conservative...none of the (sorority) chapters allowed drinking/smoking/cursing in letters, so when a member of any chapter did forget to take off their jersey before margarita night she got looks.
Since I'm an alumna on the same campus where I was a collegian I get weird looks if I go to dinner and have a drink while wearing a lavaliere or formal/sisterhood/greek week shirt. Drives me nuts.
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Groucho Marx
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