Color Conflict

[adpiucf]

Originally Posted by JMFratsHard

GDIs can easily remember a GLOs colors than they can the letters. I can tell you how many times I've had girls ask me, "what's that blue and yellow sorority", or "who are the purple and gold ones?"

Huh? I was a "GDI" for a year before I joined a sorority. In the decade since I've helped out at campuses all over the country. I've never once heard anyone ask "Where's the Orange sorority?"

Your t-shirts can be in any old colors you please. I misunderstood where you were coming from with the "third color" question.

Have fun designing your shirts!

[JMFratsHard]

The thing is if you're new to greek life, you're probably not going to be able to identify letters like Phi, Xi, or Delta. You might be able to identify Pi and Sigma because of math, maybe even Theta. But the person who knows nothing about Greek letters will be clueless. I mean if someone told you they are a DPhiE as a GDI you might be looking for the actual letter D rather a triangle looking thing. So, what many Greeks do here is they wear their jerseys, of course you can have T-shirts in any color you want, but the jerseys they only get in their GLOs colors. It seems to help prospective members keep things straight after a flood of fraternity men approach them during rush week.

It's about visual identity, if you study advertising you know what its about. When I see a unicorn I always think of DPhiE, when I see a Teddy bear i think of AZD, the color pink always makes me think of Phi Mu. That's what we're going for.

[Kevin]

JM, I think you're thinking too hard. It's not like National groups exclude themselves from campuses because their colors might conflict with someone who is already there.

This is a temporary thing of little import. You might as well throw darts at a picture of a rainbow.

[greekalum]

Well, there's your answer. Put some pink teddy bear unicorns on your shirts. They won't confuse you with any other fraternity.

[Drolefille]

If your colors are too close to Pikes, and they wear red jerseys w/ gold letters (or whatever) then reverse those colors for your jerseys.

[macallan25]

Originally Posted by KLPDaisy

I gotta ask, why a pocket?

usually for a pack of cigs, or a soft koozie, credit cards, etc.

[AlphaFrog]

Look, do you really want someone in your fraternity that's not smart enough to realize that P does not equal F????? I know my dad doesn't.

[JMFratsHard]

No I don't, but look when I first got to college i didn't know sh*t from shinola. Like I said most people will know Pi from math, but as a freshman if someone approached me from Pi Kappa Alpha, Phi Kappa Tau, or Tau Kappa Epsilon. At the end of the day I would need something more to identify them with because all I would remember is a bunch of Alpha, Omegas, Gammas etc. It's easy for us to say we know the letter of the alphabet because we are Greek. It's not that easy with people who don't. To us it seems easy to remember but to a newcomer who's being inundated with a bunch of terminologies that he/she has never heard before to them basically "It's all Greek"

[Drolefille]

If you get a shirt with Phi Tau on it and they have a shirt with Pike on it, I think you'll do ok. That said, your chapter should probably be deciding what color the jerseys should be.

[shinerbock]

Please note, unless you're on some sort of intermural field, there is absolutely no reason for you to ever wear a jersey.Where is this colony anyhow?

[SoCalGirl]

Originally Posted by shinerbock

Please note, unless you're on some sort of intermural field, there is absolutely no reason for you to ever wear a jersey.Where is this colony anyhow?

A lot of schools refer to their chapter shirts as jerseys when they are not in fact sports jerseys.


I go back to my question of why is anyone freaking out. Anyone who has ever spoke to PNM after day one of recruitment has had the conversation of "Which chapter was it with the pink shirts?" "Which group was it that had the purple walls?" "The group that served the punch, who were they?"

People get overwhelmed and their brains will latch on to whatever it can to decipher which is which.

I again say:

Do the PIKEs on your campus have a chapter shirt that they all have already? Like red on gold letters on a black shirt? If they do, then yall can do the opposite, like gold on black letters on a red shirt. Heck, do them in your school colors if you wish.

[adpiucf]

Originally Posted by JMFratsHard

It's about visual identity, if you study advertising you know what its about. When I see a unicorn I always think of DPhiE, when I see a Teddy bear i think of AZD, the color pink always makes me think of Phi Mu. That's what we're going for.

Son, I have been working as an advertising and marketing professional since you were in middle school. You don't give the public-at-large enough credit for general intelligence. Yes, branding by color is important (thus the importance of not diverting from branded colors), but so is your message. If you approach someone in a shirt, they're going to remember your name and some details of the conversation. You can emphasize over and over again "Phi Tau does this, Phi Tau does that." They will remember the name if they're interested and if you do a good job of getting your name out on campus, you'll have done your job.

It's just a t-shirt. It can purple with orange hearts on it. Your marketing materials, however, should be in official colors.

[SoCalGirl]

Originally Posted by adpiucf

Son, I have been working as an advertising and marketing professional since you were in middle school. You don't give the public-at-large enough credit for general intelligence. Yes, branding by color is important (thus the importance of not diverting from branded colors), but so is your message. If you approach someone in a shirt, they're going to remember your name and some details of the conversation. You can emphasize over and over again "Phi Tau does this, Phi Tau does that." They will remember the name if they're interested and if you do a good job of getting your name out on campus, you'll have done your job.

It's just a t-shirt. It can purple with orange hearts on it. Your marketing materials, however, should be in official colors.

Yes but not all advertising is face to face. If a group of brothers are gathered in the student center a person can watch from a far and see the brothers interaction with out hearing anything that's being said. They can SEE the brotherhood in action. But even if someone can't see the letters or don't know what the letters are they can still say "That fraternity with the red shirts."

[adpiucf]

Originally Posted by SoCalGirl

Yes but not all advertising is face to face.

Really?!!! Wow! I learn so much on Greek Chat! Who knew? Not all advertising is face to face????

/leaving conversation. Have fun figuring out your t-shirt!

[SoCalGirl]

Originally Posted by adpiucf

Really?!!! Wow! I learn so much on Greek Chat! Who knew? Not all advertising is face to face????

/leaving conversation. Have fun figuring out your t-shirt!

Your right, what I should have said is not all recruiting is face to face.