There was only one spot on campus that anyone chalked, but they did it all of the time. Especially the sororities. There was one main street through campus, and the sidewalks on either side of it usually had messages about events.
Our school doesn't have any kiosks, and you're not allowed to adhere (nail, tape, whatever) fliers to any trees. So chalking is the only way to really announce things other than fliers and signs inside buildings. I'm pretty sure the chalking was not regulated, but I never participated in it so I don't know for sure.
One time someone chalked "Boys are Dumb. Throw Rocks at Them." on the sidewalk. That was funny, but no one ever admitted to doing it.
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