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Originally Posted by alum
Schools charge what the market will bear. Remember that private schools don't get subsidies and funding from a state's coffers as do publics.
Where I grew up and where I live now (2 VERY different areas), parents will gladly (maybe more willingly than gladly) pay full coat of attendance (COA) if it's the best fit for their kid. For us, the flagship public universities in our current state (and we have 2 in the top 30) just didn't "fit" with our oldest. Some kids just want a science/math driven curriculum like MIT, Caltech, some want Ivy only, some want a prestigious LAC. Still others want the bigger state school. It is up to the parents and the applicant to find the best fit for which the parent is willing to pay.
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My college (Otterbein) is about 27,000 a year. But, I end up paying less to go there and live in than I would going to a PA state school and living in, because I qualified for merit aid. State schools didn't offer me any merit aid, and I was out of the "need" aid range. But OC offered me several sizeable scholarships that brought my costs down to about 7 a year. And the education was/is exactly what I was looking for...small classes, professors not TA's, small campus, campus "feel", and a real campus community. I didn't feel any of those at the state schools I got accepted to, nor some of the more "elite" private schools I was accepted by. I can honestly say that I do not regret my decision in the least, and the above is pretty spot on.