I too thought this might be about branding cattle. I can say that I have branded a few

in my day and they sure don't like it.
On a side note this is the first I have heard of branding on people. Now I'm very interested in seeing someones brand, how it ages, etc. I'll admit it, I'm facinated with body art, not that I have any LOL I just like learning about it.
Like many other people I have no real compelling force to have my letters branded on me at all. Sorry but it just doesn't seem fitting to know that your letters are permently attached to my body.