One benefit of marketing to collegiate chapters. All current students have university-assigned email addresses, if not personal accounts through Yahoo!, AOL, etc. Most chapters also have an all-chapter list-serve through Yahoo! or another list-serve.
You can create a no-frills email newsletter (text version) and send it to the chapter list-serve, offering services like chapter workshop support and advisement, fundraising opportunties, solicit babysitting servivces, intership opps, etc.
Contact the chapter president and the alum relations chair of the chapter and have a meeting about the alum's objectives for chapter involvement. Plan a calendar for the coming school year.
T*P, if you have challenges getting in touch with the collegiate chapter, your AA president can get communication assistance from the district Alumnae-Collegiate Relations Director and the ADPi CPD.
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Click here for some helpful information about sorority recruitment and recommendations.
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