Really anything other than "Parfum" will not last very long. But parfum is too strong for many people. It's the oil in a scent that makes it long-lasting, and parfum has more of it.
That said, I love Jo Malone. I have almost all of the scents. They last forever in the bottle because you can layer them to create different scents, therefore each bottle lasts longer. My favorites are Orange Blossom, Grapefruit, French Lime Blossom, Red Roses, and Pear & Freesia.
I gave my fiance a bottle of the Lime & Cedar, and he loves it.
If you like Jo Malone, another line I have and like is Fresh. They make a lot of natural-smelling colognes/perfumes. My fav is Fig & Apricot.
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