This may pertain mostly to Chicago area GreekChatters, but since it is currently the tallest building in the U.S. I thought I'd post it here.
Tallest U.S. Building to Get New Name
A blog from the Tribune:
Willis We Always Call it the Sears Tower? No, we won't-is.
People always say how they won't call something by their new name, especially in the naming of arena's, etc., but is this a different situation? Will people always call it the Sears Tower, no matter the name?
My thoughts are that because the Sears Tower is "kindof a big deal" and will remain some sort of tourist attraction, we'll be calling it that for quite a while after the name change.