Lilly Pulitzer Sorority Prints expanding!

[DubaiSis]

If it's only available through catalog or online, it doesn't require that much overhead. Considering they have a built in market, even for the smaller NPCs I bet there's real profit to be made.

[Munchkin03]

Originally Posted by DubaiSis

If it's only available through catalog or online, it doesn't require that much overhead. Considering they have a built in market, even for the smaller NPCs I bet there's real profit to be made.

The Lilly store here has a the sorority items; I'm not sure if the boutiques will sell them.

They might do what VV did with the college collection and limit it to groups who will actually buy it enough (based on size and region) to justify the cost of designing and marketing. IIRC, VV started with just the Ivies and SEC and have slowly expanded but still not by much.

Groups like DDD, XO, and Theta are almost no-brainers because they're so large...like I said before, it might be harder to justify the outlay for an organization who, for numbers and regional reasons, won't bring in the numbers that a larger group would. They know who their target market is.

[PeppyGPhiB]

Originally Posted by Munchkin03

The Lilly store here has a the sorority items; I'm not sure if the boutiques will sell them.

They might do what VV did with the college collection and limit it to groups who will actually buy it enough (based on size and region) to justify the cost of designing and marketing. IIRC, VV started with just the Ivies and SEC and have slowly expanded but still not by much.

Groups like DDD, XO, and Theta are almost no-brainers because they're so large...like I said before, it might be harder to justify the outlay for an organization who, for numbers and regional reasons, won't bring in the numbers that a larger group would. They know who their target market is.

Just FYI, I believe Gamma Phi Beta is smack-dab in the middle of the NPC when it comes to number of chapters and initiates, and we don't have a LP print. In other words, I believe the majority of NPCs don't have a print.

[Munchkin03]

Originally Posted by PeppyGPhiB

Just FYI, I believe Gamma Phi Beta is smack-dab in the middle of the NPC when it comes to number of chapters and initiates, and we don't have a LP print. In other words, I believe the majority of NPCs don't have a print.

No, I never said that the majority did. Mine doesn't. Only about 10 or so do!

My point was that they're obviously focusing on the larger groups and the ones that predominate in regions where Lilly Pulitzer is popular (yes, they did voting, via FB, but that's pretty self-selective).