Sorority taglines, etc.

[LatinaAlumna]

Ours (Lambda Theta Nu) is Learn. Love. Lead.

[SWTXBelle]

I do wish GLOs would stick to one or two mottos, shortened creeds, taglines, whatever. I think that it gets confusing if you start using too many . . . I'm still perfectly happy with Love. Labor. Learning. Loyalty, for us, although the Connect. Impact. Shine. thing has grown on me. But enough already!

[PeppyGPhiB]

Originally Posted by epchick

Alpha Phi

Tagline: Timeless Tradition, Contemporary Vision. Always Alpha Phi.

I LOVE this one. To me, this is a tagline that means something...there's a strong message behind it.

Originally Posted by SWTXBelle

I do wish GLOs would stick to one or two mottos, shortened creeds, taglines, whatever. I think that it gets confusing if you start using too many . . . I'm still perfectly happy with Love. Labor. Learning. Loyalty, for us, although the Connect. Impact. Shine. thing has grown on me. But enough already!

I would have been much happier with "Love, Labor, Learning and Loyalty" as our tagline. I really don't care for "Connect. Impact. Shine." It smacks of buzz words and seems kinda superficial. And the four. words. with. periods. thing is getting old for me.

[33girl]

Originally Posted by PeppyGPhiB

smacks of buzz words and seems kinda superficial.

This sums up taglines and mission statements in general, as far as I'm concerned. If you have an open motto fine - if you don't that's fine too. You apparently have gotten along fine without one so don't feel peer pressured to put your essence in a cute phrase. But there have been so many groups biting off our and AST's open mottos that it makes me want to scream.

My only conclusion is that the same marketing/PR firm is making the rounds of all the sororities, the same way all the soap operas rotate producers and head writers.

[SWTXBelle]

That's why I love our "Love, Labor, Learning, Loyalty". It is our creed - in 4 words.

The Creed of Gamma Phi Beta

Gamma Phi Beta from the past has given
A heritage that makes a fuller life.
Gamma Phi Beta in the present bids
Us strive for lasting values and ideals.
Gamma Phi Beta in the days to come
Will prove that fundamentals can endure.
Therefore we shall embody in our lives
The truths that make for finer womanhood.
Once more we pledge a loyalty that means
Adherence to all true and noble things;
A learning that enriches all our days
With magic gold that is forever ours;
A labor that each hour will glorify
The simple, common task, the common cause;
A love that will be strong and great enough
To encompass and to pity all the world.
Love, Labor, Learning, Loyalty.

eta - adopted in 1948.

[33girl]

Originally Posted by SWTXBelle

That's why I love our "Love, Labor, Learning, Loyalty". It is our creed - in 4 words.

In other words - it has a foundation on something that has to do with your sorority that anyone reading your creed can see. That isn't really what I meant I didn't like.

It's only the past 10 years that I'm talking about when GLOs have felt the need to "brand" themselves as if they were a bottle of aspirin or a pair of sneakers. The ironic thing is that a key part of branding is having a Unique Selling Proposition - i.e. something that sets you apart from others in your category. Almost all of the mission statements and taglines (unless they come from a creed or other portions of sorority ritual) could be used for any of the groups. They do nothing to encourage women to join XYZ over BCD. So I guess I just really don't see the point of having them at all.

[PeppyGPhiB]

Originally Posted by 33girl

This sums up taglines and mission statements in general, as far as I'm concerned. If you have an open motto fine - if you don't that's fine too. You apparently have gotten along fine without one so don't feel peer pressured to put your essence in a cute phrase. But there have been so many groups biting off our and AST's open mottos that it makes me want to scream.

Um, Gamma Phi Beta has an open motto, and it's completely different from our letters, tagline and creed. Our open motto is, "Founded Upon a Rock," and it's been our motto since our founding.

[33girl]

Originally Posted by PeppyGPhiB

Um, Gamma Phi Beta has an open motto, and it's completely different from our letters, tagline and creed. Our open motto is, "Founded Upon a Rock," and it's been our motto since our founding.

My comment doesn't apply to you then. I never said that people were pulling mottos out of their butts. Chilly willy will.

[Gusteau]

I'm a big fan of "Love. Labor. Learning. Loyalty." It must be the alliteration.

[KatieKate1244]

Delta Zeta:

Motto: No open one, however, our new logo has the tagline "Enriching," which I like. I also really dig our new logo:

Symbol: Roman lamp
Jewel: Diamond
Mascot: Turtle
Colors: Pink and Green. If you want to get technical about it, Old Rose and Vieux Green (could never find these on the CIE*Lab color chart).
Flower: Pink Killarney Rose, which I believe we share with Alpha Xi Delta and I think one other group.

[lovespink88]

ohh, I really like you're new logo!!! ^^^

[WinniBug]

Alpha Sigma Alpha

Open Motto - Aspire, Seek, Attain
Tagline - Every Member Makes a Difference
Flowers - Narcissus, Aster
Jewels - Pearl, Ruby
Colors - Primary - Crimson, Pearl White; Secondary - Palm Green, Gold
Symbols - Phoenix, Star, Crown, Palm Tree
Mascot - Dot

[Just interested]

I haven't seen Kappa Delta's Tagline mentioned, I don't believe. It is Live Great! I think that's right!

[Leslie Anne]

Originally Posted by Just interested

I haven't seen Kappa Delta's Tagline mentioned, I don't believe. It is Live Great! I think that's right!

When did this happen? I'm not doubting you; I'm genuinely curious. And what happened to, "Making Great Things Happen"?

[AOII Angel]

Originally Posted by Leslie Anne

When did this happen? I'm not doubting you; I'm genuinely curious. And what happened to, "Making Great Things Happen"?

Still says "Making Great Things Happen" on your website.