Burger King: have it your way or else!

[adduncan]

Originally posted by lifesaver
From Ad Week:

Agency executive producer David Rolfe describes the set as an "ideal dreamscape" for BK's target of 18-34-year-old men.....

This explains it.

[valkyrie]

Originally posted by lifesaver
Agency executive producer David Rolfe describes the set as an "ideal dreamscape" for BK's target of 18-34-year-old men.....

I'm now officially afraid of 18-34 year old men.

[lifesaver]

How timely... The new commercials for the Enormus Omlette Breakfast Sandwich deal they have started showing today. Just saw it.

The creepyness continues. This one has some dude looking out of his window at the big mardi gras head king dude and laughing and dreaming of the Enormous Breakfast Omlette Sandwich. Then theres this really long part of the commercial with the big head king just staring at you (but he's all close) with all these critters from nature landing on him....and he's just staring dead into the camera. Wierd.

Speaking of dead, in one of the enormus breakfast omlete sandwiches there's 730 calories and has 47 grams of fat.

See BK nutritional info here:
http://www.bk.com/Food/Nutrition/Nut...ard/index.aspx

[Peaches-n-Cream]

Originally posted by lifesaver
How timely... The new commercials for the Enormus Omlette Breakfast Sandwich deal they have started showing today. Just saw it.

The creepyness continues. This one has some dude looking out of his window at the big mardi gras head king dude and laughing and dreaming of the Enormous Breakfast Omlette Sandwich. Then theres this really long part of the commercial with the big head king just staring at you (but he's all close) with all these critters from nature landing on him....and he's just staring dead into the camera. Wierd.

Speaking of dead, in one of the enormus breakfast omlete sandwiches there's 730 calories and has 47 grams of fat.

See BK nutritional info here:
http://www.bk.com/Food/Nutrition/Nut...ard/index.aspx

That thing is a heart attack on a bun.

[Lil' Hannah]

When my belly starts a-rumblin',
and I'm jonesin' for a treat.
I close my eyes for a big surprise,
the Tendercrisp Bacon Cheddar Ranch.
I love the Tendercrisp Bacon Cheddar Ranch,
the breasts they grow on trees.
And streams of bacon ranch dressing,
flow right up to your knees.
Tumbleweeds of bacon,
and cheddar paves the streets.
Folks don't front 'ya cause ya got the juice,
there's a train of ladies comin' with a nice caboose.
Never get in trouble, never need an excuse,
the Tendercrisp Bacon Cheddar Ranch.
I love the Tendercrisp Bacon Cheddar Ranch
no one tells ya to behave.
Your wildest fantasies come true,
Dallas cheerleaders give you shaves.
Red onions make you laugh instead,
and french fries grow like weeds.
Ya get to veg all day,
all the lotto tickets pay.
The king who wants you to have it your way,
that's the Tendercrisp Bacon Cheddar Ranch.

[UKDaisy]

Originally posted by Peaches-n-Cream
I thought that guy looked like Hootie. I didn't think he really was Hootie!

And by Hootie I mean Hootie and the Blowfish, not Hootie from GC.

I just like writing Hootie.

I just like saying Hootie. Hootie!

[Peaches-n-Cream]

Originally posted by UKDaisy
I just like saying Hootie. Hootie!

Hootie, Hootie! It is so much fun!!!!

[lifesaver]

Bwahahhaah. Found a link to the commercial.

Still trying to find a link to the creepy king head one.

http://ockhamist.com/pics/movies/ten...eddarranch.wmv

Longer version, that I havent seen on TV thats even more bizarre:
mms://od-msn.msn.com/22/mbr/a_050220_bk_promo.wmv

[lifesaver]

OK adduncan... just for you...




http://img.slate.msn.com/media/50/04...eKing_100k.asf

Another Version Here
http://www.boardsmag.com/screeningro...mercials/1264/

Yeah, creepy.

From slate.com

But why on earth does the King have a plastic, three-times-too-big head, like some sort of King Friday bobblehead doll? Apparently, an exec at Burger King's ad agency (Crispin Porter + Bogusky) was trolling eBay for inspiration when he came across a vintage, oversized King head for sale. (The head had a hole in its mouth, suggesting it was made to fit atop a helium canister and inflate those animal balloons.) This massive plastic head sat in the CPB office during brainstorming sessions and eventually found its way into the campaign. (It was remodeled by a Hollywood effects specialist first.)

One benefit of the plastic head is that Burger King isn't locked into using a specific actor. (I'm looking at you, Mr. Wendy.) McDonald's solves this problem by caking Ronald in a 4-inch-thick mask of makeup. (It could be Meryl Streep under there, for all you know.) Burger King just uses an actual mask.

But there's more to it than that. Using a ridiculous plastic head, and an absurd situation, gives this ad an edgier mood—more ironic and wink-wink—than that of your average fast food campaign. And that's the goal. CPB thinks Burger King can differentiate itself with a hipper vibe. Its competitors (namely McDonald's and Wendy's) have more family-friendly images and thus couldn't (or wouldn't) go as far. More Burger King marketing in this edgier mode: the Subservient Chicken Web site. Meanwhile, when McDonald's tries to get hip, they show us kids playing basketball on rollerblades. BK's stuff is just far more subversive. CPB says the core market for fast food is 18- to 35-year-old males, and these are "the most cynical" consumers out there. In setting the mood for the campaign, CPB tries to keep in mind "the cool uncle—the uncle who tells you how things really are, and lets you get away with a little bit more than your mom and dad do."

[Tom Earp]

Got to love commercalism!!!!!!!!

Subway, eat and lose weight. Oh, we have better wraps for burgers to cut down carbs and fat. OOPs!

Now with the oil prices, the Motor Car Companys of the world are building muscle cars!

Is it just me missing the finer points?

Damn, no wonder We are so screwed up!