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interesting that the article mentions thefacebook.com as a means to advertise recruitment. also interesting are the quotes from the freshman women in the article --- 'word of mouth' is an advertising tool as someone had to have heard about it for it to be passed on and the "several emails" mentioned were the result of all the 'e-advertising' ISC did and from the article were intended to be the main form of advertising. and it must have been somewhat effective if numbers are up.
“This year, however, we had a peak the in numbers of girls who signed up for recruitment,” she said. “I think this is, in part, because of the new and easy online system.” Geehr said that the ISC has been widely advertising the new process so that women on campus are aware that they need to register online to formally rush sororities.
“We’ve been heavily using e-advertising — we used Thefacebook.com, the resident assistant e-mail list and e-flyers,” Geehr said. “Plus, we’ve been tabling; we put a banner up in White Plaza, we flyered, we went to house meetings and we made the Internet address an easy one to remember — recruitment.stanford.edu. The easier it is, the more people will register.”
Some students, however, said the ISC’s advertising efforts have not been visible enough.
“The advertising efforts of the sororities were almost completely ineffective,” said freshman Yuri Yamaguchi. “Handbooks lying around and several e-mails were all I got.”
Freshman Amanda Mendoza agreed that she had heard little about the new online system and ISC recruitment in general. “Everything I heard about it was mostly from word of mouth,” she said.
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