Society of Recovering Sorority Girls Reacts to “Al Roker"

[PM_Mama00]

Originally posted by EEKappa
I wasn't offended, I just had a negative reaction to a name that was intended to have a clever, "warm and friendly" feel. (And I have a close family member who is active in AA, so I might be more prone to being offended than most would be.)

It's only marketing, true, and it seems like the discussion was an analysis of how they might have missed the mark in their choice of name. One of my job responsibilities is naming new products, so this is my area of expertise. No harm, no foul. It's just not the best choice of name, which our mini focus group of members of the target market here seemed to indicate.

I like the concept, and wish these ladies the greatest success.

I think everyone has either a family member, close friend, or acquaintance in AA or NA or has a drug or alcohol addicted contact. We're in college. It's gona happen, so don't act like you're the only person who would be offended by this.

I guess you just can't please everyone. But you know what they say, negative publicity is better than no publicity. Congratulations on further publicizing their company!

Now, how about back on the topic of their response and who is and isn't offended about the trivialness of the name of their company. Let them worry about it.